Concerns about the placement of our PSAs

We really appreciate your passion for learning and attention issues, and your desire to ensure the Understood brand is well represented. We care deeply about this as well.


Our ultimate goal is to reach the millions of parents who desperately need our free resource, which is why we partnered with the Ad Council. Working with the Ad Council allows us access to media we could never afford on our own. We hear your concern. We want to clarify that this media is donated and unfortunately we can't control or predict when or where our campaign (TV, radio, billboards, print, online) will run. Media donations from the Ad Council help to ensure families can learn about and access


For more information about the Ad Council media model please visit:

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