Concerns about the placement of our PSAs

We really appreciate your passion for learning and thinking differences, and your desire to ensure that Understood brand is well represented. We care deeply about this as well.


Our ultimate goal is to reach the millions of families who desperately need our free resource. Working with the Ad Council allows us access to media we could never afford on our own. We hear your concern. We want to clarify that this media is donated. Unfortunately we can't control or predict when or where our campaign (TV, radio, billboards, print, online) will run. Media donations from the Ad Council help to ensure that families can learn about and access


For more information about the Ad Council media model please visit:

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