We really appreciate your passion for learning and attention issues. Our intention with these ads is to demonstrate, in a culturally relatable way, the frustration children with learning and attention issues can often experience. The voice in the PSAs is a voice-activated digital personal assistant, technology often featured on mobile devices. The voice on the phone is "incorrectly" answering the parents' questions because they are being misunderstood—a frustration too often felt by children.
The PSAs were developed to help address the issues by promoting a free, comprehensive resource that will help their children thrive in and outside of the classroom.
We encourage you to visit our site to learn more about the resources and tools we offer on Understood.org.